e-BOOK
Social Cognition: How Individuals Construct Social Reality
Social cognition is a key area of social psychology, which focuses on cognitive processes
that are involved when individuals make sense of, and navigate in their social world.
For instance, individuals need to understand what they perceive, they learn and recall
information from memory, they form judgments and decisions, they communicate
with others, and they regulate their behavior. While all of these topics are also key to
other fields of psychological research, it’s the social world—which is dynamic, complex, and often ambiguous—that creates particular demands.
This accessible book introduces the basic themes within social cognition and asks
questions such as: How do individuals think and feel about themselves and others?
How do they make sense of their social environment? How do they interact with
others in their social world? The book is organized along an idealized sequence of
social information processing that starts at perceiving and encoding, and moves on
to learning, judging, and communicating. It covers not only processes internal to the
individual, but also facets of the environment that constrain cognitive processing.
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