Table of Contents - Part 1 - Understanding Marketing Management - Chapter 1 - Defining Marketing for the 21st Century; Chapter 2 - Developing Marketing Strategies and Plans; Part 2 - Capturing Mark…
For undergraduate Principles of Marketing courses Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Lea…
A Framework for Marketing Management is dedicated to helping companies, group, and individuals adapt their marketing strategies and management ti the marketplace of the twenty-first century. This b…